Potential impact is like a sneak peek into the future of your business decisions. Imagine you’re holding a crystal ball, showing you the ripples your choices could make in the industry pond. It’s all about measuring the “what ifs” and the “could bes” before taking the plunge. Whether launching a new product or changing marketing strategies, potential impact helps you foresee the ups and downs that may follow. It’s like having a friendly fortune teller by your side, guiding you to make informed decisions and maximize success. So, when planning your next big move, don’t forget to check your potential impact – it’s your secret weapon for a brighter business future!