Threat shifting is a game of whack-a-mole for businesses. Just when you think you’ve dealt with one danger, another pops up somewhere else! It’s the sneaky process where potential risks morph, change, or move, keeping companies on their toes. A shape-shifting villain trying to outsmart your superhero defenses – that’s threat shifting in a nutshell. In the business world, this tricky phenomenon means companies need to stay nimble and adapt their protection strategies constantly. So, threat shifting is the ever-changing game businesses play to outwit pesky problems and keep their operations running smoother than a well-oiled machine.